ISE EVENTS CALENDAR

Software By Numbers

Mark Denne, Sun Microsystems - Dr. Jane Cleland-Huang, DePaul University

 

Where

DePaul University, CTI Building
Egan Urban Center (CTI Rm 9101)
243 S. Wabash
Chicago, Illinois
When

Friday, March 5th, 2004 6:00pm - 8:00pm
Who

Mark Denne is the Edge Solutions Manager for Sun Microsystems' US-Americas Timezone.   In his current role he oversees the creation of business and infrastructure solutions for Grid Computing. Prior to this he led Sun's Java Center in New York City, managing Java architects and designers working with financial services and media clients to establish the New York Center as #1 in worldwide revenue. Previously he was Sun's chief architect for Citibank's financial services portal, now "Citibank Online", voted "best online banking site" by Forbes Magazine in March 2001, and "best financial portal" by Yahoo magazine in April 2002. He has a Masters Degree in Computer Science from Cambridge University. His book "Software By Numbers", published by Prentice Hall and co-authored with Dr Jane Cleland-Huang, documents radical new financial models for profitable low-risk software development.

 

Dr. Jane Cleland-Huang is an Assistant Professor at DePaul University's School of Computer Science, Telecommunications, and Information Systems.   Her research interests include process models, requirements engineering, and traceability. She has published papers on these topics in several leading journals including IEEE Transactions on Software Engineering, IEEE Software, and Springer-Verlag’s Requirements Engineering Journal.   She currently overseas the DePaul Center for Applied Requirements Engineering and supervises an NSF funded research project into Requirements Traceability.   She holds a Ph.D. from the University of Illinois at Chicago.  

 
What

Topic - "Software By Numbers"

This presentation will introduce the Incremental Funding Method (IFM), described in Denne and Cleland-Huang’s book “ Software by Numbers, Low-Risk, High-Return Development ”.   IFM is a state-of-the art financially informed approach to software development in which development is linked directly to value creation.   IFM equips organizations with the ability to increase profits and enhance the fundability of their software development projects.

IFM comes highly endorsed by both Carl Chang, 2004 President of the IEEE Computer Science Society, and Barry Boehm of the USC Center for Software Engineering who stated that IFM “is a significant new contribution to value-based, financially responsible software engineering.” 

Ultimately, software development is about creating value—yet, all too often, software fails to deliver the business value customers need. The concepts of “Software by Numbers” will help you change that, by linking software development directly to value creation. Through this presentation, you'll learn exactly how to identify which features add value and which don't—and refocus your entire development process on delivering more value, more rapidly.

Software by Numbers shows you how to:

  • Identify Minimum Marketable Features (MMFs)—the fundamental units of value in software development

  • Accelerate value delivery by linking iterative development to iterative funding

  • Optimize returns through incremental architecture techniques

  • Effectively involve business stakeholders in the development process

  • Sequence feature delivery based on "mini-ROI" assessments

  • Quantify financial risk at every step throughout the development process

  • Manage "intangibles" throughout the software development process

Whatever methodology you're already using—whether it's RUP or XP—the IFM approach shows how to achieve the goals that matter most to your business: reduced risk, better cash flow, and higher ROI .


 

Last Updated: January 13, 2004